Hempboxx is a start-up company that provided a monthly subscription service of hemp products.
I was given the above image from the client. The client did this version of the logo themselves, and although they were happy with the colours they felt it was too masculine and not high-end enough to attract the correct demographic.
The client already owns a successful CBD company, and is expanding into the subscription market.
I wanted to incorporate the logo the client had provided me into the finish product. After looking at competitors, I knew the logo needed to look more high-end than the initial design and to create that feel I added plenty of spacing between the letters. I also used a simple clean font and all caps for a uniform feel. I softened the green slightly to be slightly more feminine, however I did want to make it gender neutral as this is a product that both men and women will buy.
The design will appeal to both men and women and the finial monthly boxes will contain High-end CBD products such as CBD edibles and cosmetics.