Graphic design

Spark the beet logo

This little logo I whipped up for SPARK the BEET, a juice company specialising in Beet Juice.

I wanted to create a logo that was fresh but also fun. I offset the logo against black to give it a luxurious vibe.

The SPARK the BEET brief

The client’s brief was to create a logo that was both a relaxed modern feel, but also fun and fresh. The beet in the center was to represent the heart to help the viewer to think of a heartbeat when viewing the logo.

They also did a SWOT analysis with their competitors and wanted something completely unique to set them apart from the rest of companies selling beet juice. I chose the font to help set them apart from the rest of the pack.

Project Reflection

The client was happy with the results. The colours and font work well together giving off the vibe the client was after. It’s rare that I don’t have any adjustments to once I send the first draft of the logo. The client was so happy with the results, there was no amendments to make.

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