By: Anni Hamer
By dissecting the brand to determine which of these five personalities a brand aligns with, designers are able to shape a brand in a way that makes the most sense and can maximise profits by crafting a brand that’s appealing to their customers.
Although the interpretation of colour varies in each individual depending on what makes up their own psychology, there are colours that are recognised as a society, and will yield the same emotional connection by the majority of people. As a society we depict basic moods, emotions, and feelings based on the rainbow spectrum, as seen below:
Take a 5'3ft bundle of creative enthusiasm, and stir it up with a passion for affordable design with a pinch of glitter; you stumble upon her, an art-directing, designing, blogging, coding, WordPressing fairy.
She has over 20 years of experience in Web Design and creating using the Adobe Suite. Recently, she graduated from UCLAN School of Computing, Engineering and Physical Sciences where she obtained a degree in Computing Science. Graduating with Merit, she studied such subjects such as: Advanced Web Development, Databases, Rapid Application Development, c++ and UX Design.