Graphic design

Branding

Maisilu

Maisilu is a small craft business that sells handmade goods.

Maisilu is a brand that was turning a hobby into a fulltime business. It specialises in small handmade items such as brooches, jewellry and hand-crocheted items.

DESIGNED BY

ANNI HAMER

Categories

LOGOS
BRANDING

Creative Process

“Graphic design will save the world right after rock and roll does.” –

 The logos underwent two major changes. In the first designs I opted for circular designs on some of the logos, as I thought it would be nice to have them printed on to stickers for the small handmade items. The client picked one of the square logos but wasn’t keen the bird I had on them. So, I changed the bird to include more colour and a more artistic, handmade feel to the final version. 

 

Client Brief

Initially, the client gave me a broad general idea of what she would like included in the design. A bird was a must-have.

The blue-green colour was taken from her previous logo which she liked but didn’t think it was professional enough to represent her brand. 

 

Design Demographic

With the design being a handmade craft business, I wanted to keep the logo quite feminine looking.

According to the statistic from large craft selling sites like Etsy and Folksy, most of the clientele are women.

The items Maisilu sells are quite whimsicle and I wanted that to come through in the design. 

Other Recent Works

So, What do you think??

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