Graphic design

Branding
Shipshape Copywriting

SHIPSHAPE COPYWRITING is a brand-new small business specializing in copywriting.

Sarah McNeill, the owner of SHIPSCAPE COPYWRITING, came to me with colours and asked for a geometric design to match business cards and flyers that she had already had printed. I converted the colours she had into PANTONE shades for consistancy of future print work

DESIGNED BY

ANNI HAMER, SARAH McNEILL

Categories

LOGOS
BRANDING

Creative Process

“Graphic design will save the world right after rock and roll does.” –

The creative process for this design was easier than most. Usually, I start to find inspiration before I begin to create, but this design was one that came almost immediately.

I wanted to use an origami boat to represent SHIPSHAPE. It is a ship, but it is shaped with paper.

Client Brief

At the initial consultation, I was presented with business cards and an A5 leaflet that had already been created. I converted the colours into Pantone colours, and used a geometric theme for the boat and other branding elements.

Design Demographic

The client came with pre-selected colours which had quite a feminine field. After initial consultation with the client I established she already works with quite a few established women in business. I kept the desgin quite feminine, but off set the pink with a navy, so it would be appealing to both men and women. 

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